Web Marketing Cookbook
File Name:Web Marketing Cookbook
Posted By:Janice M. King,Paul Knight,James H. Mason
Published on 1997-03-28 by Wiley
ISBN-10:
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Book Summary
Marketing guidelines and templates that allow any-size company to market over the Web This book is written for marketing professionals who need to deliver promotional materials over the Web, but have not acquired the technical expertise. It shows how to target audiences around the world and includes Web marketing suggestions for twelve different industries. CD-ROM includes ready-to-use templates for the different marketing applications included in the book.
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